October is Breast Cancer Awareness Month, so I thought I will do a post on Pink Ribbon in Tokyo.
I was riding the train that day and this advert caught my eye.

To grab people's attention in Japan, a cute mascot is inevitable.

In this case, Momo from PostPet!
In Singapore, 1 in every 17 women are affected with breast cancer. I had a breast cancer scare before, but it turns out to be a benign fibroadenoma. I still keep myself in check all the time. In Japan, breast cancer affects 1 in every 16 women, hence the Pink Ribbon campaign hopes to heighten the awareness.
Actually, I am surprised to see a more conservative society like Japan to talk about breast cancer openly in public. I mean, some people may still feel a little awkward seeing the word 'BREAST' splashed all over the train. But it is good that the authorities are being receptive and open-minded to pressing concerns such as this.

Everywhere in the train.
There was a 'Pink Ribbon Smile Walk' held in Tokyo on 2nd October. Too bad I missed it! Momo from PostPet took part in the walk and here are some photos I snagged from her (I assume that Momo is a girl) blog!
Photos taken from http://postpet.jp/pinkribbon/
I wish I could join in the walk with Momo! I shall do so next year!
There is also the illumination event at various parts of Tokyo, such as the Tokyo Metropolitan Government Building, Omotesando Hills and Rainbow Bridge! I think I will pop by this weekend to see them!

Light-up at Tokyo Metropolitan Government Building.

Omotesando Hills.

Rainbow Bridge.

Banners on the streets.
Photos taken from http://www.pinkribbonfestival.jp/
So ladies, do your checks and spread the word!
No comments:
Post a Comment